Tuesday, August 28, 2007

Multi-national, Capitalism and Corporate Social Responsibility

It is automatically assumed when the word "multi-national" is heard - that it refers to Companies operating in many nations. But the term "multi-national" could have wider applications! But for this article we would assume and restrict ourselves to "multi-national companies".



The whole advent of humankind's evolution is based on valuing everything in money terms. It is strange and shrewd that the one who first put forward a significant value (like a piece of paper used and valued as money) different from the actual value of a thing (a piece of paper valued as a piece of paper). This was the first step a capitalist made of cheating someone. It is a well accepted fact from thousands of years now. I think questioning the capitalist motives at this stage is useless. The whole world HAS accepted Capitalist way of life, except a few eastern sages who voluntarily lead a life of spirituality without pursuing the capitalist dream.
I consider the word “Corporate Social Responsibility” (CSR) very similar to a euphemism people use just because it is right to be seen that way. It is very right to be showing “care and love” for poor people; similar for multinationals it is very right to be having a CSR programme running in their organisation.
Some companies really believe and think they are into CSR and really want to help the communities and the world. That could be true to a certain extend, that before the company was not doing anything, and now they are doing something at least. Something is better than nothing!
Many people may not agree with me but the capitalist motive in itself is exploitation of the nature, world, and every resource available. There is no way one can make, earn and save money without being capitalist. For being capitalist one has to pretend and convince everyone about giving a value to things that are different from what the actual value of things.
Due to short-sightedness of one or two generations, people may think of living and doing a good life or deed; but in actuality any survival on the inappropriate valuation of things is significant to cheating and exploitative. I know people do not feel or think that way.
As the use of spoken words and actions around - love, care, compassion, humbleness etc. are used to as a PR tool for projecting good human beings; surely CSR is used similarly by multinational companies as PR tools to project them being good companies.

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